The Challenge: Understanding Fans in Real Time
Creating an unforgettable game-day experience is just as crucial as the action on the field. Every touchpoint—from ticketing and concessions to security and entertainment—shapes a fan’s overall satisfaction.
However, many sports organizations still depend on outdated feedback methods like post-event email surveys. These traditional approaches suffer from low response rates and delayed insights, preventing teams from making real-time improvements that could enhance the fan experience instantly.
Enter Infotap—a game-changing solution that allows teams to capture real-time feedback from fans in the stadium. By leveraging interactive surveys and immediate data collection, teams can address concerns on the spot and continuously refine the live sports experience.
How Infotap Collects Data in the Stadium
📲 QR Codes for Instant Feedback
QR codes placed strategically throughout the stadium offer a seamless way to gather fan input. Fans can scan a code with their smartphones and answer quick surveys related to their experience. Effective placements include:
Seat armrests and cup holders – Evaluate comfort, views, and overall satisfaction.
Concession stands – Measure food quality, wait times, and service efficiency.
Restrooms – Assess cleanliness and availability of amenities.
Team stores – Identify popular merchandise and customer preferences.
🎤 Survey Stations for Quick Responses
Survey stations equipped with tablets or touchscreens can be positioned in high-traffic areas like concourses, VIP lounges, or club sections. These interactive kiosks help teams collect feedback on:
Food & beverage quality – “Did the food meet your expectations?”
Facility cleanliness – “Were restrooms well-maintained?”
Game-day atmosphere – “How would you rate your overall experience?”
📩 Text and Email Links for Easy Access
For fans who prefer digital participation, Infotap enables teams to send survey links via text or email at key moments:
Halftime surveys – Capture insights on first-half action and in-game entertainment.
Post-game check-ins – Collect feedback immediately after the event.
Next-day follow-ups – Gather additional suggestions and detailed responses.
🛜Wi-Fi Access Surveys
How It Works
Infotap simplifies Wi-Fi access through an intuitive and engaging survey process. Here’s how we transform a necessary step into an opportunity for both you and your guests:
Guest Connects to Wi-Fi – As soon as your guest selects your network, they’re greeted with a customized, friendly survey interface.
Complete a Quick Survey – Guests answer a few short, engaging questions. Our platform ensures this step is quick, fun, and entirely non-intrusive.
Enjoy Immediate Access – Upon completion, guests are instantly connected to the internet, while you gain valuable insights and feedback.
By offering multiple engagement options, teams can maximize response rates and gain a holistic view of fan sentiment.
How Teams Can Leverage Infotap’s Data
Collecting data is only the first step—turning insights into action is where the real magic happens. Here’s how teams can use Infotap to optimize operations, increase fan engagement, and boost revenue.
🎟 Optimizing Ticketing & Seating Strategies
With real-time fan feedback, teams can:
Identify high-satisfaction seating sections and create premium options.
Pinpoint areas needing improvements in comfort, sightlines, or crowd flow.
Tailor season ticket packages based on fan preferences.
🍔 Enhancing Concessions & Merchandise Sales
Food and merchandise are major revenue drivers. Infotap helps teams:
Identify top-performing food and drink items.
Reduce wait times by optimizing staffing based on real-time data.
Offer targeted promotions based on fan preferences.
Track which merchandise excites fans most to make smarter inventory decisions.
🎶 Improving In-Stadium Entertainment
The game is just one part of the fan experience. Infotap enables teams to:
Gather feedback on music, halftime shows, and other entertainment elements.
Adjust playlists and announcements based on fan preferences.
Test new engagement strategies like interactive trivia or fan-voted music.
🚗 Streamlining Game-Day Logistics
A fan’s first impression starts outside the stadium. Infotap data helps teams:
Identify and resolve parking congestion.
Optimize entry and security screening wait times.
Address concerns about signage, wayfinding, and accessibility.
💡 Strengthening Corporate Partnerships
For sponsors, real-time data is invaluable. Infotap enables teams to:
Measure fan engagement with sponsor activations, booths, and giveaways.
Identify which brand partnerships generate the most interest.
Provide sponsors with actionable insights to refine their marketing strategies.
By demonstrating tangible engagement metrics, teams can create stronger, more valuable sponsorship opportunities.
Turning Data into Action
Sports teams no longer need to guess what fans want—they can ask in real time and act immediately.
Infotap revolutionizes the game-day experience by replacing outdated post-event surveys with instant, actionable insights. From optimizing concessions and entertainment to refining stadium logistics, teams that embrace real-time data can elevate fan satisfaction, increase loyalty, and drive higher revenue.
By utilizing QR codes, survey stations, and digital survey links, organizations can capture valuable feedback and continuously enhance the live sports experience. The result? More engaged fans, a stronger community, and a stadium atmosphere that keeps them coming back.
Ready to take the guesswork out of game day?
Get in touch with Infotap today and start transforming the fan experience with real-time insights!
