Privacy Policy

Date Updated: May 10, 2024

We are committed to protecting your privacy and providing a safe online experience for all our users while offering the highest quality of services. This Privacy Policy describes what personal information Wendal Inc. and its affiliated companies including Infotap (collectively, “Infotap”, “we” or “us”) gathers and how we use it, the rights afforded to you under certain data protection laws, and the measures we maintain and implement to safeguard personal information provided to us. 

This Privacy Policy addresses how we collect, use, and retain personal information on individuals who access our website,,, (collectively the “Website”), use the survey application (“SmartForms™”), or who otherwise provide us information for our routine business purposes. 


Defining Personal Information 

For purposes of this Privacy Policy, the term “personal information” refers to any information that can be used to distinguish or trace an individual’s identity, either alone or when combined with other personal or identifying information, that is linked or linkable to a specific individual, and that is subject to, or otherwise afforded protection under, a data privacy law, statute, or regulation. 

The Personal Information We Collect and Why We Collect It 

Users Accounts. We collect personal information on all individuals who register for, and create a profile on, our Website. Here, you are required to provide your name, email address (which serves as your username), account password, and when applicable, phone number and billing address. If you do not provide this information, then we will be unable to verify your registration and provide you with a user account and profile. 

Surveys and Responses. Infotap’s™ Surveys are designed to collect and analyze information to assist our customers and other individuals in making decisions about their business. Toward that end, individuals participating in the Surveys must provide a broad range of information.  

Consumer Inquiries & Communications. There may be other times where you provide Infotap™ with information about yourself or others. For example, Infotap’s™ helpline or a sales representative, you may provide your personal information, such as contact data (e.g., name, address, telephone, email) and other personal information related to your communication (e.g., employer, consumer preferences, and interests). We will collect and retain the personal information that we think is reasonably necessary to your inquiry or that is otherwise related to your communication. We will collect and retain such information in accordance with the purposes you provided it, and with our legitimate business interests. 

Vendors, Suppliers, and Similar Business Contacts. In addition, we may collect and process the following categories of personal information concerning our customers, vendors, suppliers, and similar business contacts: name, contact details, job title, bank account details and financial information (including credit/income history), transaction history, and business correspondence and communications. We process this information to facilitate routine and common business practices, such as those related to sales orders and management, promotion and quotation submitting, warranty management, credit collection, compliance with legal requirements, tax and accounting purposes, and defense or promotion of our interests and claims. 

Deidentified and Aggregated Data 

Cookies and Automated Tracking. We use a tool called “Google Analytics” to collect information about individuals who use our Website. Google Analytics collects information such as how often users visit our Website, what pages they visit when they do so, and what other sites they used prior to coming to this Website. We use the information we get from Google Analytics only to improve this Website. Google Analytics collects only the Internet Protocol (IP) address assigned to you on the date you visit this site, rather than your name or other personal information. We do not combine the information collected through the use of Google Analytics with any personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this Website, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this Website is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser. Google Analytics also uses electronic images known as web beacons (sometimes called single pixel gifs) and are used along with cookies to compile aggregated statistics to analyze how our Website is used. You can find additional information on how to install a browser add-on to prevent your data from being used by Google Analytics at For the cases in which personal data is transferred to the United States, Google participates in the Data Privacy Framework (DPF) Program. More information can be found about the DPF Program at To receive the most recent information concerning how Google uses your personal information and other data, please visit We do not collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). 

Tracking & Cookies Data. We use cookies and similar tracking technologies to track the activity on our Website and hold certain information. Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service. 

For more information on our use of cookies, see our Cookie Policy on our Website.  

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Website. 

Disclosure of Personal Data 

We do not sell or rent your personal information to another business or a third party for monetary or other valuable consideration, and we only share or provide access to your personal information in the following circumstances: 

Service Providers and Consultants. Any personal information that is provided to Infotap™ is made available to our technical agents, service providers, and consultants who make our Website and other products and services available to you. We may also disclose your personal information to agents and third-party consultants to assist with routine business administration, our legal and regulatory compliance, or to investigate or defend our business interests. 

Required Disclosures. We may disclose personal information with courts, tribunals, opposing or other related parties to any legal proceedings and their professional advisors, in response to a court order, subpoena, civil discovery request, other legal process, or as otherwise required by law. 

Legal Compliance and Protecting Infotap’s™ Interests. We may disclose your personal information with any third party when we believe disclosure is necessary to comply with the law or to protect Infotap’s™ rights, interests, or property. We reserve the right to investigate any fraudulent or other activities involving Infotap’s™ property or interests, including our Surveys, and to disclose any information reasonably necessary for any of these purposes, including to law enforcement or regulatory authorities and with any other organization. 

Corporate Restructuring. We may disclose your personal information in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Infotap’s™ business or assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which your personal information held by Wendal or our Website users is among the assets transferred. 

Data Retention Policy and Criteria 

For individuals who participate in Infotap’s™ Survey or otherwise engage with us as a consumer, Infotap retains your personal information for the time period reasonably necessary to satisfy the purpose for which it was collected or as long as necessary to comply with legal obligations or for the establishment, exercise or defense of a legal claim. For our vendors, suppliers, and other business contacts, we retain your personal information for the duration needed to complete or facilitate our contract, agreement or engagement, and for a reasonable amount of time thereafter in accordance with our legitimate business needs and functions. To the extent that Infotap™ transmits and discloses your Survey, and your personal information associated with it, to Infotap’s™ customers (i.e., thirdparty investors, corporate subscribers of Infotap’s™ Surveys), the data and personal information will be subject to the data retention schedule set forth by Infotap’s™ customers in their sole discretion. 

Data Localization and International Transfers 

The information (including personal information) that Infotap™ collects and uses is stored in the United States. If you are located outside of the United States, please be aware that information you submit to us will be transferred to the United States, and that the United States may not provide the same level of protection as the laws in your country. In addition, Infotap’s™ third party service providers may collect and retain your information in a jurisdiction outside your country of residence. By continuing to provide us such information you hereby consent to the transfer of your information to the United States, or these other locations, in accordance with this Privacy Policy. 

Data Safeguards 

Infotap™ has implemented commercially reasonable measures to protect the personal information it collects from loss, misuse, and its unauthorized access, disclosure, alteration, and destruction. Please note that despite our reasonable efforts, no security measure is perfect or impenetrable, and we cannot guarantee the full security of your personal information. In other words, you provide us with your personal information at your own risk and we disclaim any liability for the loss, misuse, or compromise of your personal information. 



Your Responsibilities and Representations 

With regard to any personal information that you provide Infotap™, regardless of whether that personal information relates to you or a third party, you hereby represent and warrant to Infotap™ that (i) such personal information is accurate and complete, (ii) you have the lawful basis to provide Infotap™ with such personal information, and (iii) you have provided this Privacy Policy to, and received consent from, any third party whose personal information you have provided to Infotap™. You further represent that you are at least thirteen (13) years of age or older and any personal information provided to us relates to, and only to, an individual at least thirteen (13) years of age. 

Your Rights and Privileges 

Depending on the jurisdiction in which you reside, you may have the following rights with respect to the personal information. If you wish to exercise any of these rights, please contact us in accordance with the instructions provided below in the “Contact Information” section. We may need to collect and process information about you solely for the purpose of responding and satisfying any such data request. 

Marketing. You may, at any time, request that we stop sending you marketing or information-related materials by contacting us directly in accordance with the instructions provided below in the “Contact Information” section. 

California Privacy Rights. Pursuant to California’s “Shine the Light” law, California residents who provide personal information (as defined in the applicable statute) to obtain products or services for personal, family, or household use are entitled to request and obtain from us, once a calendar year, information about the personal information we shared, if any, with other businesses for marketing uses. Outside of our customers who use our surveys to elicit responses from users, Infotap™ does not, at any time, share your personal information with a third party with whom we know, or have reason to believe, uses your personal information to undertake independent direct marketingIf you are providing answers to a survey from one of our customers, our customer’s privacy policy may have different terms than our policy. If you have questions or concerns about Infotap’s™ data processing activities, please contact in accordance with the instructions provided below in the “Contact Information” section, and we will seek to accommodate any question or request you may have. 

Nevada Privacy Rights. Pursuant to Nevada law, a “consumer” (as the term is defined therein), may, at any time, submit a verified request through a designated request address to an “operator” directing the operator not to make any sale of his or her personal information that the operator has collected or will collect about the consumer. For clarity purposes, Infotap™ does not sell or exchange your personal information for monetary consideration to a third party for the third party to license or sell the information to additional persons or parties. 

Children’s Privacy. Our service does not address anyone under the age of 13 (“Children”). We comply with the requirements of COPPA (Children’s Online Privacy Protection Act). We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your Children has provided us with personal data, please contact us. If we become aware that we have collected personal data from Children without verification of parental consent, we take steps to remove that information from our servers. By using this Website, or otherwise engaging with Infotap™, you represent and warrant to Infotap™ that you are over the age of thirteen (13).  

Do Not Track. Some browsers have a “Do Not Track” feature, which permits you to inform websites you visit that you do not want them to track your online activity. These features are not yet uniform across browsers. At this time, Infotap’s™ Website is not able to respond to “Do Not Track” browser requests. 

European Union Privacy Rights. If you are located in the European Economic Area, you may have certain rights with respect to the personal information we have about you. To the extent permitted by the European Union (EU) General Data Protection Regulation (GDPR), and applicable EU Member State data protection laws, you may request the following: access to the personal information we hold about you; that inaccurate, outdated, or no longer necessary information be corrected, erased, or restricted; and, we provide you with your personal information in a format that allows you to transfer it to another entity. You also may withdraw your consent at any time if, and only if, we are solely relying on your consent for the processing of your personal information. You may object to our processing of your personal information where that processing is based on our legitimate interest. For purposes of clarity, we do not engage in any activity that subjects our survey participants, customers, or others to a decision based solely on automated processing, including profiling, which produces legal effects, or similarly significantly results, impacting them. We process your personal information in accordance with the legal bases set forth in the GDPR. For example, our processing of personal information (as described herein) is justified based on the following GDPR provisions and which may overlap: (1) processing is based on your consent; (2) processing is necessary for our legitimate interests as set out herein; (3) processing is necessary for the performance of a contract to which you are a party; and (4) processing is required to comply with a legal or statutory obligation in the EU or in an EU Member State. 

You have the right to log a complaint with your competent data protection authority. If you wish to exercise any of these rights, please contact us in accordance with the instructions provided below in the “Contact Information” section. We may need to collect and process information about you solely for the purpose of responding and satisfying any data right request you may have. 

Changes To Our Privacy Policy 

We will occasionally update this Privacy Policy. We recommend that you check the Privacy Policy when you visit our site to be sure you are aware of and understand our current Privacy Policy. If we make material changes to this Privacy Policy or in how we will use or collect your personal information, we will prominently post such changes prior to implementing the change. We will not make material changes in how we handle previously collected personal information that have retroactive effect, unless legally required to do so, and we will, to the extent practicable, email registered Website visitors with information on material changes to this Privacy Policy. 

Links to Other Sites 

Our service may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services. 

Contact Information 

If you have any questions about this Privacy Policy or our privacy practices, or would like to exercise any of the rights described herein, please email us at 

Cookie Preference Center

When you navigate through our website, we gather and store data on your browser, often in the form of cookies. This data relates to your preferences, device, or you personally, and is utilized to tailor the website to your expectations. While this information doesn't directly reveal your identity, it enhances your browsing experience by making it more personalized.

Out of respect for your privacy, we provide the option to decline certain types of cookies. Explore the various category options to learn more and modify our default settings accordingly. However, please note that opting out of certain cookies may impact your interaction with the site and the services we can provide. For further details, please refer to our privacy policy.

These cookies are necessary for our Website to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms or where they’re essential to provide you with a service you have requested. You cannot opt-out of these cookies. You can set your browser to block or alert you about these cookies, but if you do, some parts of the Website will not then work. These cookies do not store any personally identifiable information. 

Performance Cookies 

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Website. They help us to know which pages are the most and least popular and see how visitors move around the Website, which helps us optimize your experience. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not be able to use your data in this way. 

Functional Cookies 

These cookies enable the Website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly. 

Targeting Cookies 

These cookies are used to make advertising messages more relevant to you and may be set through our Website by us or by our advertising partners. They may be used to build a profile of your interests and show you relevant advertising on our Website or on other websites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. 

Cookie Consent

We use our own and third-party cookies to improve our product and to show you more relevant content based on your browsing history. Please accept our cookie settings or update them based on your preferences. Here is our cookie policy.