The 2025 MLS season is in full swing, and as teams welcome fans back into stadiums, delivering an exceptional game-day experience is more important than ever. From ticketing to concessions, every touchpoint impacts fan satisfaction and long-term loyalty.
With Infotap, MLS teams can collect real-time fan feedback directly in the stadium—without disrupting the game-day experience. Here’s how teams can use Infotap to optimize operations and improve customer satisfaction this season.
1. Enhance the Game-Day Experience with Instant Fan Feedback
What’s the best way to understand fan sentiment? Ask them—while they’re still at the stadium. Infotap enables teams to set up QR-code surveys in high-traffic areas, at concession stands, and even in premium seating sections. Fans can provide feedback on everything from wait times to restroom cleanliness, helping teams address issues in real time rather than waiting for complaints on social media.
2. Improve Concessions & Merchandise Sales
Long concession lines and stock shortages can frustrate fans and impact revenue. By deploying Infotap surveys at food stands and retail locations, MLS teams can gauge satisfaction levels, understand purchasing trends, and adjust staffing or inventory accordingly. If a particular food item is a hit (or a miss), real-time data can help teams make quick adjustments to maximize sales and fan enjoyment.
3. Optimize Ticketing & Seating Arrangements
Infotap allows teams to collect data on ticketing efficiency, seat comfort, and fan preferences. Whether it’s a general admission section that needs more staff assistance or VIP areas that could use additional amenities, teams can quickly identify and resolve concerns. Over time, this data helps inform pricing strategies, seating layouts, and season ticket renewal campaigns.
4. Strengthen Corporate Partnerships & Sponsorships
Sponsors want measurable engagement with fans, and Infotap makes it easy to prove ROI. By integrating sponsor-related survey questions into game-day feedback, teams can gather insights into which promotions resonate most. This data can be used to refine activations, demonstrate sponsorship value, and attract new corporate partners.
5. Gauge Fan Sentiment & Build Lasting Loyalty
Winning on the field is important, but building a passionate fan base goes beyond the scoreboard. Infotap helps teams track overall fan satisfaction throughout the season, allowing marketing and operations teams to proactively enhance experiences. By showing fans that their feedback leads to real improvements, teams can increase engagement, boost retention, and build stronger community connections.
Get Started with Infotap This MLS Season
The best teams don’t wait until the end of the season to adjust their strategy—why should game-day operations be any different? With Infotap, MLS teams can collect actionable insights from fans in real time, ensuring every match delivers a top-tier experience.
Want to see how Infotap can transform your stadium experience? Schedule a demo with one of our survey experts today!
