Airport Passenger Intelligence

Real-Time Passenger Insights
for Smarter Airports

Gamified surveys delivered through your Wi-Fi network, turning every connection into actionable intelligence.

Start Free Trial
76%
Survey Completion Rate
Among passengers who start

See Infotap in action at your airport

Schedule a demo and start your 60-day free trial — no commitment required.

Start Free Trial
The Challenge

Your Passengers Have Answers.
Traditional Surveys Never Get Them.

Airports host thousands of captive passengers every day, each with valuable opinions on their experience. Yet traditional post-trip surveys capture only a fraction of that voice, arriving too late to act on and losing travelers before the final question.

Traditional Approach

Long multi-question surveys. Single-digit completion rates. Results arrive days or weeks later. Statistically unreliable samples. No ability to course-correct in real time.

The Infotap Way

Gamified micro-surveys presented to passengers already on your Wi-Fi network, or via QR codes anywhere in the terminal. Under 30 seconds. High completion. Instant insights.

76%
Completion rate among passengers who start the survey
AAM Study at CVG, 3,284 respondents
~40%
Of Wi-Fi connected passengers fully complete a survey
CVG Airport deployment average
28s
Median time to complete a full survey
AAM Study at CVG, Jan–Feb 2026
22K
Completed surveys per month at a single airport
CVG Airport, Infotap deployment
100%
Passengers connect to airport Wi-Fi
~40%
See and fully complete a survey
Far above industry norms
76%
Of those who start, finish vs. 10-30% industry benchmark
Gamification at work
Platform Overview

Meet Passengers Where They Already Are

Infotap deploys across multiple touchpoints with no app download and no email required. The survey is a natural part of the Wi-Fi experience or placed via QR code anywhere in the terminal.

1

Passenger Connects to Wi-Fi

After connecting to airport Wi-Fi, the Infotap survey is presented on the passenger’s own device, engaging them at the peak of their airport experience.

2

Gamified Micro-Survey

Interactive tap, drag, and select mechanics replace boring forms. Nine questions or fewer, completed in under 30 seconds. Rotating question sets maximize breadth of data.

3

Live Dashboard and AI Reports

Results stream live into your dashboard. Infotap’s AI engine instantly generates publication-ready executive reports from every survey campaign.

Flexible Deployment — Your Airport Chooses What Works
🔒

Wi-Fi Captive Portal

Survey integrated into the Wi-Fi login page. Passengers engage before gaining full internet access. Available as an optional configuration.

📱

QR Code Touchpoints

Scannable QR codes at gates, restrooms, retail zones, or baggage claim for targeted, location-specific feedback at any moment.

CRM Email Integration No Repeat Surveys Power BI / API / Webhooks Excel Export

Want to see how it works at your airport?

Schedule a demo and start a 60-day free trial of the full Infotap platform — no commitment, no credit card required.

Start Your Free Trial
The Science Behind the Results

Why Gamification Dramatically Increases Response Rates

The most critical factor in survey quality is response rate. Infotap addresses this from two angles simultaneously: fewer questions and a more engaging experience.

The Infotap Methodology

  • Covers all areas of interest in 9 questions vs. 24 in traditional surveys
  • Fewer questions = dramatically less survey fatigue
  • Gamification mechanics = reduced boredom, higher completion
  • Randomly rotates question subsets across respondents
  • Real-time feedback enables rapid operational response

Psychological Drivers at Work

Game elements tap into behavioral motivators that drive participation and completion:

  • Achievement: completing something feels satisfying
  • Momentum: interactive mechanics keep users moving forward
  • Contribution: passengers feel they are shaping their airport
  • Respect for time: under 30 seconds, zero friction
  • Familiarity: tap and swipe mirrors everyday app habits

Independent Research Supporting Gamified Surveys

Survey Research Literature

Reducing survey length is the single most effective driver of completion rate improvement. A 50%+ reduction in questions can double or triple completion rates (Krosnick & Presser, 2010).

Gamification Science (Deterding et al., 2011)

Game design elements applied to non-game contexts significantly increase user engagement and task completion, the foundational principle behind Infotap’s interactive survey experience.

Live Data: CVG Airport (Infotap Deployment)

Real-world airport deployment achieved a 76% completion rate among starters and approximately 40% of all Wi-Fi users completing a survey, far exceeding the 10-30% industry average.

Industry Benchmark (SurveyMonkey / Qualtrics)

Traditional intercept and email survey completion rates average 10-30% across industries. Infotap’s gamified platform consistently delivers 2-5x those benchmarks in airport deployments.

Ask Your Airport Anything

Every Department Has Questions. Infotap Gets Answers.

Infotap is a flexible research engine. Airports can launch any campaign in minutes, from Master Plan input to concession strategy, and have statistically significant results within days, not months.

🛍️

Retail, Food and Beverage Revenue

  • Identify top restaurant and retail brand requests by terminal or concourse
  • Understand dwell time and spend willingness by traveler segment
  • Test new concept ideas before committing to long-term leases
  • Proven results: +2.3x revenue and +136% sales at a partner airport concourse
  • Surface unmet demand directly from the passengers who will spend
⚙️

Operations Optimization

  • Real-time facility feedback via QR codes at restrooms, gates, and baggage claim
  • Security wait time perception and checkpoint satisfaction scoring
  • Identify pain points by terminal, time of day, and traveler type
  • Reduce negative reviews with proactive, real-time issue resolution
  • Gate agent and ground crew service quality scoring in the moment
🏗️

Master Plan and Capital Projects

  • Gather direct passenger input on terminal expansion priorities
  • Validate amenity concepts before design and construction phases
  • Segment feedback by frequent travelers vs. first-time visitors
  • Support ALP approvals with robust passenger demand data
  • Benchmark satisfaction before and after improvements for ROI proof
✈️

Passenger Experience and Engagement

  • Build rich traveler personas from your own passenger population
  • Identify personalization opportunities by traveler type and airline
  • Measure real-time NPS and satisfaction scores continuously
  • Support ACI ASQ scores with high-volume, statistically reliable data
  • Capture meeters/greeters and employees for a complete airport picture
Proven at a Leading Airport

Real Results from a Real Deployment

Cincinnati/Northern Kentucky International Airport deployed Infotap across their Wi-Fi network and QR touchpoints. The results demonstrate what is possible when passenger feedback is captured in real time, at scale.

22K
Completed surveys per month
76%
Completion rate among survey starters
~40%
Of Wi-Fi users fully complete a survey
11,195
Valid traveler responses in one study period
+2.3x
Revenue lift in a single concourse
+136%
Sales increase in F&B concession
4.29
Avg. experience rating out of 5.0
6
Distinct traveler personas identified
Sample: Traveler Personas Generated by Infotap
💼
The Frequent Flyer
~35%
Business travelers on major carriers. High loyalty program membership. Premium cabin buyers. Schedule-driven.
🌴
The Leisure Explorer
~40%
Leisure travelers on value carriers. Price-sensitive. Family groups. High F&B engagement potential.
🌍
The International Traveler
~10%
International route passengers. Higher household income. Unique customs and transit needs.
“In real-time, we’re gaining valuable insights into traveler profiles and their experiences as they navigate our airport and explore the amenities we offer. This empowers us to make data-driven decisions and shape a future of personalized services for our travelers.”
Brian Cobb, Chief Innovation Officer, CVG International Airport
🚀

Start Your 60-Day Free Trial

Book a demo and get full access to the Infotap platform for 60 days at no cost — deploy surveys, collect real passenger data, and see the AI reporting engine in action at your airport.

Start Your Free Trial
AI Analysis Engine

Instant Executive Reports. Zero Manual Analysis.

When a survey closes, or even while it’s live, Infotap’s AI engine automatically transforms raw response data into publication-ready executive reports. Airport leadership gets answers, not spreadsheets.

📊

Automated Statistical Analysis

Cross-tabulations, funnel analysis, completion rates, margin of error, and confidence intervals calculated and narrated automatically. No data science team required.

👥

Traveler Persona Generation

Infotap synthesizes survey responses with airline data and demographic signals to construct detailed traveler personas, ready to inform marketing, F&B, and retail strategy.

💡

Strategic Recommendations

Every report concludes with prioritized, actionable recommendations tailored to the data, identifying the highest-ROI opportunities specific to your airport’s context and goals.

🔗

Seamless Data Integration

Real-time API, Webhooks, Power BI connector, and Excel export ensure Infotap data flows into your existing systems including dashboards, operations centers, and executive briefings.

Sample Report Output — AAM Awareness Study

3,284
Total Respondents
76.2%
Completion Rate (starters)
±1.71%
Margin of Error
28s
Median Completion Time

Key Finding: 65.7% of respondents had zero prior awareness of AAM, making education the highest-ROI lever for adoption campaigns.

Segment Insight: Among travelers “Very familiar” with AAM, 77% indicated they were “Likely” or “Very likely” to travel by it, proving education directly drives willingness.

Strategic Recommendation: Target business travelers with safety and cost messaging, the two dominant open-ended concerns, for maximum adoption impact.

This depth of analysis is available for any question your airport chooses to ask.
Frequently Asked Questions

Everything You Need to Know

Common questions from airport innovation, IT, marketing, and passenger experience teams evaluating Infotap.

How does Infotap collect passenger feedback at airports?

Infotap delivers gamified micro-surveys to passengers through the airport Wi-Fi network. After connecting, passengers are presented with a short interactive survey on their own device — no app download required. Surveys can also be deployed via QR codes at gates, restrooms, retail zones, and baggage claim areas.

What survey completion rates do airports achieve with Infotap?

Airports using Infotap achieve a 76% completion rate among passengers who start a survey, and approximately 40% of all Wi-Fi connected passengers fully complete a survey. This far exceeds the industry average of 10-30% for traditional intercept and email surveys.

How long does a typical Infotap passenger survey take to complete?

The median completion time is 28 seconds. Surveys are designed with 9 questions or fewer, using gamified tap, drag, and select mechanics that minimize survey fatigue and respect passengers’ time.

Can Infotap help airports improve their ACI ASQ scores?

Yes. Infotap provides continuous, high-volume, statistically reliable passenger satisfaction data that supports ACI Airport Service Quality benchmarking. Real-time feedback enables airports to identify and resolve issues before they negatively impact scores.

How can airports use Infotap to increase food and beverage revenue?

Infotap surveys surface direct passenger demand for restaurant and retail concepts. A partner airport deployment achieved +2.3x revenue and +136% sales in a single concourse by acting on Infotap passenger data.

Does Infotap offer a free trial for airports?

Yes. Infotap offers a 60-day free trial for airports. Schedule a demo with the Infotap team to get started and deploy real surveys with your own passenger population at no cost.

Ready to Know Your Passengers?

Schedule a demo with our team and start your 60-day free trial of the full Infotap platform. Deploy surveys, collect real passenger data, and see the results for yourself — no commitment required.

60-day free trial included with every demo booking

Start My Free Trial
Our team will reach out within one business day.

Cookie Preference Center

Analytics

Analytics consent settings allow visitors to choose whether their data can be collected for tracking and analysis purposes. They typically give users control over enabling or disabling analytics cookies and tools that measure website performance and user behavior.

Preferences

Preferences settings let visitors customize their website experience by choosing options such as language, region, or display preferences. These settings help ensure the site remembers user choices and provides a more personalized experience.

Marketing

Marketing preferences settings allow visitors to control whether their data can be used for targeted advertising and promotional communications. They give users the choice to enable or disable personalized marketing based on their interests and online behavior.

Necessary

Necessary preferences are essential settings that enable the core functionality of a website, such as security, network management, and accessibility. These cannot be disabled because they ensure the site operates properly and delivers a basic, reliable user experience.

Cookie Consent

We use our own and third-party cookies to improve our product, show you more relevant content based on your browsing history, and market to you. Please accept our cookie settings or update them based on your preferences. Here is our cookie policy.