Traditional Approach
Surveys that never get answered.
- Long multi-question surveys.
- Single-digit completion rates.
- Results arrive days or weeks later.
- Statistically unreliable samples.
- No ability to course-correct in real time.
Airports
Know Your Passengers. Real-Time Intelligence for Every Airport.
Infotap deploys through your existing Wi-Fi infrastructure: no hardware, no app downloads. After authenticating on your network, passengers are forwarded to a short Infotap survey. Already connected, no friction, no forced participation. You get actionable insight instantly. CVG Airport sees 22,000 completed surveys every month.
76%
Completion rate
at CVG Airport
28-sec median
survey completion
22K
Completed surveys per month
76%
Completion rate among survey starters
~40%
Of all Wi-Fi users complete a survey
28s
Median time to complete
All figures from CVG International Airport Infotap deployment · Read the full case study →
Your Passengers Have Answers. Traditional Surveys Never Get Them.
The Infotap Way
Gamified micro-surveys, voluntary, post-authentication.
- Presented immediately after authentication, to a passenger who is already connected, already online, and under zero pressure to respond. Voluntary participation at 76% completion.
- Under 30 seconds, end-to-end.
- 76% completion rate.
- Instant insights in your dashboard.
- Course-correct in-shift, not next quarter.
100%
connect to Wi-Fi
~55%
see the survey
~40%
fully complete it
Source: CVG Airport deployment average.
From Wi-Fi Tap to Actionable Insight, in Three Steps
-
1
Passenger Connects to Airport Wi-Fi
The passenger selects your network and authenticates through your existing captive portal, exactly as normal. After successful authentication and Wi-Fi access is granted, the portal forwards the connected passenger to Infotap as the post-login destination. The passenger is already online when the survey appears.
-
2
Survey Completed in 28 Seconds
Passengers answer 3–5 gamified questions on their phone. No app required, no email address, no friction. Median completion: 28 seconds.
-
3
Insight Arrives in Real Time
Responses stream directly to your Infotap dashboard the moment each survey is submitted. AI generates executive summaries automatically.
What a Real Airport Built With Infotap
Cincinnati / Northern Kentucky International Airport deployed Infotap across their Wi-Fi network and QR touchpoints. These are the results.
22K
Completed surveys per month
CVG Airport, Infotap deployment
76%
Completion rate among survey starters
AAM Study at CVG, 3,284 respondents
~40%
Of Wi-Fi users fully complete a survey
CVG Airport deployment average
11,195
Valid traveler responses in one study period
CVG Airport, single deployment
+2.3×
Revenue lift in Concourse B
90-day study, CVG Airport
+136%
F&B concession sales increase
90-day study, CVG Airport
4.29
Average experience rating out of 5.0
CVG Airport, Infotap deployment
6
Distinct traveler personas identified
CVG Airport AI persona generation
Read the Full CVG Case Study"In real-time, we're gaining valuable insights into traveler profiles and their experiences as they navigate our airport and explore the amenities we offer. This empowers us to make data-driven decisions and shape a future of personalized services for our travelers."
Know Who's Flying Through Your Airport
Infotap synthesizes survey responses with airline and demographic data to generate traveler personas, ready to inform your F&B, retail, and marketing strategy.
The Frequent Flyer
~35%
Business travelers on Delta and American. High loyalty program membership. Premium cabin buyers. Schedule-driven.
The Leisure Explorer
~40%
Leisure travelers on Frontier, Allegiant, and Southwest. Price-sensitive. Family groups. High F&B engagement potential.
The International Traveler
~10%
British Airways, Air Canada, and Delta Paris routes. Higher household income. Unique customs and transit needs.
These personas were generated from CVG Airport's deployment. Your airport's personas will reflect your unique passenger mix.
What Airports Use Infotap For
Revenue Optimization
- Surface F&B promotions to high-engagement traveler segments.
- Identify which concourse areas are under-monetized.
- Measure lift from in-survey offers and redemption rates.
- A/B test messaging in real time across passenger cohorts.
Operations & Experience
- Monitor real-time satisfaction scores by concourse and gate area.
- Identify service failures before they become complaints.
- Track wait time perception at security and boarding.
- Benchmark experience scores shift-by-shift.
Passenger Research
- Run ACI ASQ-aligned studies with statistically reliable samples.
- Generate traveler personas from your specific passenger mix.
- Measure awareness and interest in new amenities before launch.
- Capture meeters, greeters, and employees for full airport coverage.
Innovation & Planning
- Test passenger readiness for emerging technologies (AAM, biometrics).
- Validate capital investment decisions with real passenger data.
- Measure ROI on new F&B and retail concepts.
- Support sustainability and accessibility initiatives with survey evidence.
Instant Executive Reports. Zero Manual Analysis.
When a survey closes (or even while it's live), Infotap's AI engine automatically transforms raw response data into publication-ready executive reports. Airport leadership gets answers, not spreadsheets.
Automated Statistical Analysis
Cross-tabulations, funnel analysis, completion rates, margin of error, and confidence intervals, all calculated and narrated automatically. No data science team required.
Traveler Persona Generation
Infotap synthesizes survey responses with airline data and demographic signals to construct detailed traveler personas, ready to inform your marketing, F&B, and retail strategy.
Strategic Recommendations
Every report concludes with prioritized, actionable recommendations tailored to the data, identifying the highest-ROI opportunities for your specific airport context and goals.
Seamless Data Integration
Real-time API, webhooks, Power BI connector, and Excel export ensure Infotap data flows into your existing systems: dashboards, operations centers, and executive briefings.
CVG AAM Awareness Study
3,284
Total Respondents
76.2%
Completion Rate (starters)
±1.71%
Margin of Error
28s
Median Completion Time
- Key Finding: 65.7% of respondents had zero prior awareness of AAM, making education the highest-ROI lever for adoption campaigns.
- Segment Insight: Among travelers "Very familiar" with AAM, 77% indicated they were "Likely" or "Very likely" to travel by it, proving education directly drives willingness.
- Strategic Recommendation: Target business travelers with safety and cost messaging, the two dominant open-ended concerns, for maximum adoption impact.
This depth of analysis is available for any question your airport chooses to ask its passengers.
Works With Your Existing Infrastructure
Wi-Fi Gateway
Deploy in minutes on your existing captive portal. If your portal supports a redirect URL, Infotap works.
Works with: Cisco Meraki · Aruba / HPE · Ruckus · Ubiquiti · Cambium · and any gateway that supports URL redirect
QR Touchpoints
Printed or digital QR codes placed anywhere in the terminal: gates, lounges, F&B areas, baggage claim. Scan to survey, no Wi-Fi required.
Placements: Gate signage · lounges · concessions · baggage claim
Direct Survey Links
Shareable URLs for kiosk displays, tablet stations, digital signage, and staff-assisted collection. Full dashboard integration.
Surfaces: Kiosks · tablets · digital signage · staff portals
Questions Airport Operators Ask Before They Deploy
Still have questions about your specific Wi-Fi setup or passenger volume? Talk to an airport specialist. Most replies within an hour.
How does Infotap work at an airport?
Infotap integrates with your existing airport Wi-Fi infrastructure. When a passenger connects to your guest network and authenticates, after the captive portal grants Wi-Fi access it forwards the connected passenger to a short, branded Infotap survey as the post-login destination. The passenger is already online when they see the survey. They answer 3–5 questions in approximately 28 seconds, voluntarily, with no condition attached to their connectivity. Every response streams to your Infotap dashboard in real time: no manual collection, no delays.
What completion rates do airports actually see?
CVG International Airport, Infotap's flagship airport deployment, sees a 76% completion rate among passengers who start the survey, and approximately 40% of all Wi-Fi-connected passengers complete a full survey. This produces over 22,000 completed surveys per month at CVG alone. Traditional post-trip email surveys, by comparison, average 2–5% response rates across the aviation industry.
Which Wi-Fi gateway systems does Infotap support?
Infotap is gateway-agnostic and ships with native integrations for Cisco Meraki, Aruba / HPE, Ruckus, Ubiquiti, and Cambium: the five most common enterprise Wi-Fi platforms in North American airports. If your captive portal supports a redirect URL, Infotap works with it. Most airports are fully deployed within one business day of signing.
Can Infotap support ACI ASQ-aligned passenger research?
Yes. Infotap's high-volume, statistically reliable response methodology is well-suited to ACI ASQ-aligned studies. The CVG AAM Awareness Study achieved 3,284 valid respondents with a ±1.71% margin of error, the kind of statistical confidence that supports both internal planning and external reporting to regulatory and accreditation bodies. Custom question sets aligned to ASQ frameworks are available on all paid tiers.
Does Infotap only work on Wi-Fi, or can surveys be deployed elsewhere in the terminal?
Both. Wi-Fi gateway surveys are the primary deployment channel, reaching every connecting passenger automatically. Infotap also supports QR code touchpoints anywhere in the terminal (gates, lounges, F&B areas, baggage claim) and direct survey links for kiosks, tablet stations, and digital signage. All channels feed the same unified dashboard.
What does the AI reporting actually produce?
Infotap's AI engine automatically generates publication-ready executive reports from every survey cycle, without requiring a data analyst. Reports include cross-tabulations, completion funnel analysis, margin of error calculations, traveler persona profiles, sentiment analysis on open-ended responses, and prioritized strategic recommendations. The CVG team receives a complete analytical report within hours of a study closing, ready to share with leadership.
How does Infotap handle passenger data privacy and compliance?
Infotap collects only the data explicitly requested in the survey: no passive tracking, no device fingerprinting, no behavioral data collection. The platform is configurable for GDPR, CCPA, and PIPL-compliant consent flows. Survey data is stored on encrypted infrastructure, never sold to third parties, and the airport owns 100% of the response data. Full data processing agreements are available for airports with specific regulatory requirements.
Book a Demo
Ready to Know Your Passengers?
Book a demo tailored to your airport's Wi-Fi setup, passenger volume, and use case. We'll show you exactly what CVG built and what your airport could build.
- Tailored to your airport
- Live CVG walkthrough included
- 1-hour reply, business hours
