Brand Every Tap: How Custom Themes in Infotap Turn Surveys Into Seamless Brand Experiences

Picture of Abby Frey
Abby Frey

Your brand is more than a logo — it’s a promise, a personality, and a visual identity that builds trust with every interaction. So why should your surveys feel like an afterthought?

With Infotap, they don’t have to.

Infotap’s custom themes let you design surveys that look and feel like your brand — from your color palette and logo watermark to layout and interaction style. Whether you’re sending a post-purchase check-in, a Wi-Fi access prompt, or a quick employee pulse survey, your audience will know exactly who it’s from — and feel more confident responding.

Why Brand Alignment in Surveys Matters

Surveys are often the first — or last — touchpoint in a customer journey. And when they look generic or off-brand, they can feel disconnected, untrustworthy, or even spammy.

Here’s what happens when your surveys align with your brand:

  • Trust increases: A familiar look and feel reassures users that the survey is legitimate.
  • Engagement improves: Branded surveys feel more intentional and less like an afterthought.
  • Completion rates rise: When users feel confident and connected, they’re more likely to respond.
 

In short, brand-aligned surveys don’t just look better — they perform better.

What You Can Customize with Infotap Themes

Infotap gives you full control over the visual experience of your surveys. You can:

  • Apply your brand’s color palette using intuitive design tools
  • Upload your logo as a header or watermark
  • Create reusable themes to apply across multiple surveys
  • Preview your design on mobile and desktop before publishing
Infotap Interface

Real-World Impact: The CVG Case Study

Cincinnati/Northern Kentucky International Airport (CVG) used Infotap to transform their guest Wi-Fi login into a branded survey experience. By applying their own theme — complete with logo, colors, and a clean layout — they saw a 72% increase in survey engagement.

That’s the power of brand consistency: it builds trust, encourages participation, and turns passive moments into meaningful feedback.

Where Custom Themes Make the Biggest Difference

Retail & E-Commerce
  • Post-purchase surveys that match your seasonal campaign colors
  • Product feedback forms that feel like part of your website
Hospitality
  • Wi-Fi login surveys that reflect your hotel’s brand and tone
  • Check-out feedback that feels like a continuation of the guest experience
Healthcare
  • Appointment follow-ups with a calm, professional look
  • Patient satisfaction surveys that reinforce trust and care
Internal Teams
  • Employee pulse checks that feel like part of your culture
  • Onboarding feedback that matches your internal brand guidelines

Seamless Integration with Your Existing Tools

Infotap doesn’t send messages on your behalf — and that’s by design. You stay in control of your communication strategy. Just:

  1. Design your survey with your custom theme
  2. Get a shareable link or embed code
  3. Drop it into your CRM, ESP, SMS, or Wi-Fi platform

 

Whether you use HubSpot, Mailchimp, Salesforce, Twilio, or a custom Wi-Fi gateway, Infotap fits right in — no new systems, no extra logins.

Your Brand, Your Voice, Your Data

Infotap is built for teams who care about how they ask, not just what they ask. With custom themes, you can:

  • Reinforce your brand at every touchpoint
  • Make surveys feel like a natural part of the experience
  • Increase trust, response rates, and data quality

Ready to create surveys that look as good as they perform?
Start building your custom theme today — and turn every tap into a branded moment of insight.

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Firsthand: Book a Demo with InfoTap 
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