Hebron, KY (June 19, 2024) – Infotap, a gamified survey platform, partnered with the Cincinnati/Northern Kentucky International Airport (CVG) to complete passenger intercept surveys. The airport was looking to deploy an innovative approach to understand and meet passenger preferences in the commercial and retail environment. Infotap responded by implementing an interactive experience via gamified surveys for the airport to capture valuable customer feedback. During the recent proof of concept which lasted six months, CVG collected over 88,000 completed surveys.
How it works: When passengers would connect to the airport’s free Wi-Fi, Infotap leveraged a gamified short survey to gather real-time insights. This feedback was then used to inform decision-making processes at CVG.
“Using Infotap’s engaging survey tool, we’ve transformed consumer insights into an interactive experience for our customers,” said Brian Cobb, Chief Innovation Officer at CVG. “This gamified approach delivers high-quality data, faster response times, and improved completion rates compared to traditional surveys. In real-time, we’re gaining valuable insights into traveler profiles and their experiences as they navigate our airport and explore the amenities we offer. This empowers us to make data-driven decisions and shape a future of personalized services for our travelers.”
“Our mission at Infotap is not only to improve customer experience but to elevate it to new heights by efficiently gathering consumer data,” said Joseph Wendt, President, Wendal Inc. “CVG has given us a platform to prove that gamified surveys improve data quality and completion rates. We look forward to our continued partnership in collecting passenger satisfaction data with them into the future.”
Customer feedback is critical to any industry. In aviation, every passenger travels differently and has diverse needs and preferences. Having data at your fingertips helps build programs that cater to various personas. Implementing services that passengers want elevates customer satisfaction and ultimately drives more revenue. This can be said across various industries.
KEY FACTS:
- The partnership first began in another form in 2017.
- Over that time, CVG has launched a total of 35 Infotap surveys.
- Of those 35 surveys, there have been a total of 1,280,313 surveys complete.
About Infotap
Infotap is a user-friendly, gamified survey platform designed for quick and engaging consumer data collection. Our surveys boast higher completion rates compared to other platforms, thanks to interactive panels that let users select graphics and drag-and-drop answers on their web-enabled devices. This visually appealing approach transforms the typically dull survey process into an enjoyable experience, actively engaging and delighting our audience. To learn more about the interactive survey experience offered by Infotap, visit Infotap.com.
About CVG
The Cincinnati/Northern Kentucky International Airport (CVG) welcomed more than 8.7 million passengers in 2023, representing a 15% increase over 2022. CVG offers the lowest airfares in the region and 50+ nonstop destinations, which now includes nonstop service to London Heathrow (LHR) on British Airways, the airport’s 14th airline. CVG is the 7th largest cargo airport in North America with two powerhouses on campus continuing to drive growth: Amazon Air’s mega hub, and DHL Express’ Global Superhub for the Americas. With an annual impact of $9.3 billion on the local economy, the airport drives regional growth and remains a leader in aviation innovation. Learn more at CVGairport.com.
Infotap contact: Brad Short, bshort@wendal.com, (859) 360-1689
