Scan. Tap. Share. How QR Code Surveys Are Powering Real-Time Customer Feedback

Picture of Abby Frey
Abby Frey

Customers are more connected than ever — but capturing their feedback in a moment that matters is still a challenge for most businesses. That’s why forward-thinking teams are using QR codes to bring Infotap surveys directly to their customers — wherever they are.

By linking a QR code to a short, gamified Infotap survey, you can gather real-time, location-specific feedback without the hassle of apps, emails, or wait times. It’s fast, easy, and surprisingly fun.

Why QR Code Surveys Work

A QR code is more than a shortcut — it’s a bridge between your customer and your business intelligence.

Infotap surveys are built to engage: short, visual, and mobile-friendly. Pair that with the simplicity of a QR code, and you get a frictionless way to collect honest, in-the-moment insights.

Benefits include:

  • No logins or downloads
  • High visibility and scan-readiness
  • Placement flexibility — menus, counters, signage, receipts, etc.
  • Real-time, location-aware feedback
  • Zero interruption to the customer experience

 

Whether you’re running a retail store, managing a hotel, or overseeing an airport terminal, QR surveys make it easy to listen without asking your customers to go out of their way.

Where to Use QR Code Surveys

QR surveys are perfect for high-traffic, high-touch environments. Here are some ideas:

 

  • Hospitality: At check-in desks, inside rooms, or near elevators — ask about cleanliness, comfort, or first impressions

 

  • Retail: At checkout, product displays, or dressing rooms — capture service or layout feedback

 

  • Food & Beverage: On table tents, menus, or order receipts — ask about food quality, wait time, or staff friendliness

 

  • Transportation & Travel: In terminals, near kiosks, or gate lounges — gather impressions while the experience is fresh

 

  • Events: Use badges, brochures, or signage to collect mid-event or post-event feedback

How to Set Up a QR Code Survey with Infotap

Here’s how to launch a QR-powered survey using Infotap:

 

  1. Create a Survey in Infotap

 

Use Infotap’s intuitive interface to build a mobile-optimized survey using gamified question types such as:

 

  • Multiple choice (Waffle)
  • Sliders (Rating)
  • Drag-and-drop rankings (Orbit)
  • Quick yes/no (Binary)
  • Demographic (Honeycomb)
  • Open-ended (Open Text)

 

Keep it short — most surveys work best with just 1–3 questions.

 

  1. Copy the Survey Link

 

Once your survey is ready, Infotap provides a direct survey URL. This link is what you’ll use to generate your QR code.

 

  1. Use a QR Code Generator

 

Paste the Infotap survey link into any reputable QR code generator (such as QR Code Monkey, QRStuff, or Canva’s QR tools). You can:

  • Customize the design and color
  • Download it in various formats (PNG, SVG, etc.)
  • Add a logo or call-to-action to improve visibility

 

  1. Print and Place Your QR Code

 

Add your QR code to wherever your customers spend time. Consider pairing it with a short CTA like:

 

“Tell us how we did — 10 seconds, 2 questions.”
“Help us improve! Scan to share your feedback.”

Pro Tips for Higher Engagement

  • Location matters: Place QR codes where guests linger or wait — elevators, tables, waiting areas

 

  • Make it obvious: Use a bold design and clear instructions (e.g. “Scan to give feedback”)

 

  • Keep it fun: Infotap’s gamified surveys do the heavy lifting, but a creative headline helps

 

  • Rotate questions: Keep the content fresh by updating your survey weekly or monthly

 

  • Optional incentives: Offer a discount, entry into a giveaway, or a freebie to boost participation

A Seamless Experience, Built for Real-Time Insight

QR code surveys are all about timing. Instead of hoping customers remember to leave a review after the fact, you can engage them in the moment — when feedback is more honest and valuable.

And since Infotap surveys are short, fun, and mobile-native, they feel like a quick tap — not a chore.

Secure, Private, and Transparent

Infotap is designed with user privacy in mind. No personal information is collected unless you choose to request it, and all data is handled securely and transparently — aligned with best practices in data ethics.

Get Started with QR Code Surveys Today

You already have foot traffic. You already have physical spaces. Now, you can use them to gather powerful insights that drive better decisions.

Here’s what to do next:

  1. Build your survey in Infotap
  2. Generate your custom QR code using any online tool
  3. Print and display it in your space
  4. Start learning from your customers in real time

 

Infotap gives you the feedback. The QR code makes it effortless.

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