Shorter Surveys, Better Results: Why Less is More in Feedback
Ever left a survey midway because it felt endless? You’re not alone. At Infotap, we believe gathering feedback should be simple, engaging, and effective. That’s why our surveys use innovative question types designed to make every question count, while keeping surveys short for optimal results.
The Smart Question Types of Infotap
Infotap offers a variety of question types that balance engagement and precision:
- Quadrant Questions: Present four simple options for quick decision-making, perfect for binary or limited-choice responses.
- Waffle Questions: Multiple response questions allow participants to select several answers, capturing overlapping preferences or behaviors.
- Open Text Questions: Ideal for qualitative insights, these let respondents share their thoughts in their own words for deeper understanding.
- Rating Questions: Use scales (e.g., “Strongly Disagree” to “Strongly Agree”) to measure opinions or attitudes with precision.
- Bubble Questions: Respondents rank items based on their importance, revealing their relative preferences or priorities.
- Honeycomb Questions: These present a grid of options, making them perfect for efficiently collecting demographic or related information.
- Binary Questions: Straightforward yes/no or either/or questions are quick to answer and easy to analyze.
- Orbit Questions: Interactive drag-and-drop questions offer a fun, intuitive way to rank or categorize options.
By strategically using these formats, Infotap makes surveys engaging and efficient, ensuring you get high-quality data without overwhelming respondents.
Visual Timer: Your Survey Length Advisor
A standout feature of Infotap is the visual timer, which helps you design surveys that respect respondents’ time. The timer offers real-time feedback on your survey’s estimated completion time, highlighting if it’s getting too long.
We recommend surveys that take around 60 seconds to complete, as responses tend to drop significantly beyond the 2-minute mark. This feature ensures your surveys remain concise and engaging, leading to higher completion rates.
Why Shorter Surveys Work Better
Keeping surveys concise isn’t just convenient—it’s effective. Here’s why:
- Higher Completion Rates: Short surveys respect your respondents’ time, boosting completion rates significantly.
- Improved Data Quality: When surveys feel manageable, respondents provide more thoughtful and accurate answers.
- Mobile Friendliness: As more people answer surveys on their phones, brevity ensures a seamless mobile experience.
Tips for Writing Short Surveys That Deliver Results
Creating a great survey is all about focus. Here’s how to keep it sharp:
- Know Your Goal: What’s the one thing you need to learn? Let that guide your questions.
- Keep It Simple: Avoid asking too much in one question. Each should have a clear, single purpose.
- Leverage Skip Logic: Infotap’s skip logic directs respondents to only relevant questions, reducing unnecessary steps.
- Limit Completion Time: Aim for a survey that takes 2–3 minutes to finish, with help from the visual timer.
- Pick the Right Question Types: Use engaging formats like Bubble or Orbit questions to make the process interactive and enjoyable.
Conclusion
With Infotap, surveys are smarter, faster, and more effective. By embracing shorter formats, using creative question types, and leveraging the visual timer, you not only respect your audience’s time but also gather better, more actionable insights. Ready to elevate your feedback strategy? Start with Infotap and experience how less can truly be more!
Ready to get results with Infotap’s gamified surveys? Schedule a demo today!
