Feedback isn’t just a scorecard of what happened yesterday. It’s a window into what’s coming tomorrow.
Most organizations treat surveys as rearview mirrors—useful for spotting problems after the fact, but too late to prevent them. The reality is that hidden in your survey responses are patterns and signals that can help you forecast issues before they escalate.
With Infotap, feedback isn’t just reactive—it’s predictive. By turning everyday survey moments into forward-looking insights, you can make smarter decisions, prevent disruptions, and deliver consistently better guest experiences.
Why Predictive Insights Matter
Traditional surveys are about firefighting: find the complaint, fix the issue, move on. But what if you could move beyond fixing and start forecasting?
Here’s why predictive insights from survey trends matter:
Lower Costs: Proactive fixes are almost always cheaper than emergency responses.
Smarter Staffing: Predict peak periods and match your team levels to demand.
Happier Guests: Anticipate issues before they happen and create seamless experiences.
Stronger Loyalty: Guests notice when you’re one step ahead—and they come back.
Competitive Edge: Forecasting separates leaders from laggards in crowded industries.
Surveys don’t just capture what guests felt—they capture when and why. That makes them one of the most powerful forecasting tools you already have.
How Infotap Turns Feedback into Foresight
Infotap was built to capture guest feedback at natural touchpoints—Wi-Fi login, QR codes, SMS, email, or kiosks—and transform it into actionable data. But the magic doesn’t stop at collection.
With real-time dashboards, customizable analytics, and seamless integration with your existing tools, Infotap helps you:
Spot rising issues by category (wait times, cleanliness, staff interactions)
Track sentiment shifts over days, weeks, or seasons
Identify recurring trouble spots across locations or times of day
Set alerts when issues cross thresholds, so you can act fast
Compare historical data to forecast what’s likely to happen next
Infotap closes the loop between “what happened” and “what’s about to happen.”
From Reactive to Predictive: The Shift in Mindset
Reactive feedback loop:
Collect surveys
Review issues
Fix problems after guests complain
Predictive feedback loop:
Collect surveys continuously
Analyze patterns over time
Forecast operational risks and opportunities
Take action before issues escalate
Infotap empowers the second approach. It’s not about replacing your existing surveys—it’s about making them smarter and future-focused.
What Predictive Insights Look Like in Practice
Predictive insights don’t come from one response. They come from trends. Here are a few examples of the signals Infotap helps you see:
Volume spikes: A surge in “slow service” complaints every Friday night.
Sentiment shifts: A gradual decline in satisfaction ratings over several weeks.
Category clustering: Multiple comments about restroom cleanliness at specific times.
Seasonal cycles: More “out of stock” complaints during holiday shopping weekends.
Drop-off trends: Declining completion rates signaling survey fatigue or bad design.
When you connect these dots, you don’t just fix problems—you prevent them.
Real-World Impact: The CVG Case Study
At Cincinnati/Northern Kentucky International Airport (CVG), Infotap transformed a simple Wi-Fi login into a branded, engaging survey. The result? A 72% increase in survey engagement.
Now imagine applying that same volume of feedback not just to react, but to predict.
If morning travelers report restrooms consistently needing attention at 6 AM, managers can schedule cleaning crews earlier.
If weekend flyers complain about slow concessions service, staffing can be increased proactively.
If holiday season feedback shows higher frustration around signage, wayfinding improvements can be planned ahead.
CVG’s success shows the power of better data. The next step is using that data to see the future.
Where Predictive Insights Make the Biggest Difference
Predictive feedback isn’t one-size-fits-all. Here’s how it applies across industries Infotap serves:
Retail & E-Commerce
Forecast stockouts based on recurring survey complaints during promotions
Anticipate long checkout times on weekends and adjust staffing
Track seasonal sentiment around campaigns to plan future launches
Hospitality
Predict peak check-in frustrations and streamline processes ahead of time
Use survey trends to forecast housekeeping needs by time of day
Spot patterns in food & beverage complaints to optimize menus
Healthcare
Anticipate longer wait times based on seasonal appointment patterns
Use patient satisfaction feedback to forecast staffing requirements
Predict recurring facility issues from maintenance-related comments
Transportation & Travel
Forecast peak congestion times in airports, lounges, or stations
Predict maintenance needs based on guest feedback trends
Plan wayfinding improvements before busy holiday travel seasons
Internal Teams
Spot employee engagement dips early before turnover rises
Predict onboarding issues by analyzing pulse surveys
Plan training programs based on recurring feedback themes
Across every industry, the principle is the same: use today’s survey data to prevent tomorrow’s problems.
The Predictive Process: Step by Step
Ready to move from reactive to predictive? Here’s a proven process with Infotap:
Collect Continuously
Use Wi-Fi login, QR codes, email, or SMS to capture feedback at natural moments.Categorize Feedback
Tag responses by theme (cleanliness, wait time, staff, product availability).Track Over Time
Watch for shifts in sentiment, volume spikes, or recurring patterns.Set Alerts
Configure thresholds in your dashboard to trigger notifications when problems cross a line.Forecast & Plan
Use historical trends to predict high-risk periods (holidays, weekends, peak hours).Act Proactively
Adjust staffing, schedule maintenance, or reorder supplies before the issue hits.Measure & Refine
After changes, monitor new feedback to confirm improvements.
Infotap makes each of these steps intuitive, seamless, and data-driven.
Challenges & How to Overcome Them
Predictive feedback isn’t without pitfalls. Here are common challenges—and how Infotap helps solve them:
Data noise: Rolling averages and filters help you focus on real trends, not one-off outliers.
Survey fatigue: Infotap’s short, branded, engaging surveys reduce abandonment.
Bias in responses: Multiple channels (Wi-Fi, QR, SMS) ensure diverse feedback sources.
Seasonal vs random events: Dashboards let you compare across years and spot recurring patterns.
Cross-team alignment: Shareable reports make sure everyone—from ops to marketing—sees the same insights.
The result? Clearer signals, better forecasts, and fewer surprises.
Seamless Integration with Your Tools
Infotap doesn’t replace your systems—it enhances them. With simple links and embed codes, you can drop Infotap surveys into:
CRMs like Salesforce or HubSpot
ESPs like Mailchimp
SMS platforms like Twilio
Wi-Fi gateways and custom portals
Your data flows into the tools you already use, while Infotap ensures surveys are branded, engaging, and predictive.
Your Data, Your Foresight
At the end of the day, predictive insights aren’t about algorithms or dashboards—they’re about foresight. When you know what guests are likely to experience tomorrow, you can create better experiences today.
With Infotap, you can:
Turn Wi-Fi logins into predictive surveys
Spot patterns that signal future problems
Build operational strategies backed by real data
Move from reactive firefighting to proactive excellence
Ready to See the Future?
Surveys don’t have to be rearview mirrors. With Infotap, they can be headlights—illuminating the road ahead.
Start using your feedback to forecast operational improvements today.
