Two-day delay. Five-percent response.
- Response rate
- 2–5%
- Median time-to-answer
- 2–4 days
- Audience reached
- Past guests with valid email
- Branding
- Sender domain only
- Asks days after the experience, when memory has faded
- Filters and inbox triage drop most before they're seen
- Skews toward extremely satisfied and extremely unhappy guests