Guest Experience Platform

The Guest Experience Data That Moves Revenue. Proven.

Infotap is the guest experience platform that turns Wi-Fi connectivity into real-time intelligence, and real-time intelligence into measurable business outcomes. CVG International Airport lifted F&B sales by 136% using data captured through Infotap. This is what knowing your guests actually looks like.

The Cost of Not Knowing

What Does It Cost to Not Know What Your Guests Think?

Revenue Left Behind

F&B, retail, and concession operators make stocking, staffing, and layout decisions based on gut instinct when they lack guest data. CVG Airport discovered its highest-demand brands through Infotap surveys and increased concession sales by 136% after acting on the data.

Preventable Negative Reviews

The average dissatisfied guest tells 9–15 people about a bad experience and posts a review before they leave the parking lot. Real-time guest intelligence lets venues identify and resolve service failures while the guest is still on property. Post-event surveys arrive too late to act.

Capital Decisions Without Evidence

Venue operators invest millions in F&B concepts, renovation projects, and service improvements, often without reliable data on what guests actually want. Guest intelligence from Infotap gives leadership the evidence base to make those decisions with confidence.

Infotap captures guest intelligence in real time, immediately after Wi-Fi authentication, voluntarily, while the guest is still in your venue, and while there is still time to act.

Proven Outcomes · CVG International Airport · 4-Year Enterprise Deployment

What a Four-Year Infotap Deployment Produces.

CVG International Airport has deployed Infotap continuously for four years, making it one of the longest-running captive-audience engagement deployments in the industry. These are real outcomes from a real airport, achieved through a single post-authentication Wi-Fi survey integration.

+136%
F&B concession sales increase
90-day study, CVG Airport
+2.3x
Revenue lift in Concourse B
90-day study, CVG Airport
76%
Survey completion rate
CVG Airport deployment
22K
Completed surveys per month
CVG Airport deployment
28s
Median survey completion time
CVG AAM Study
4.29
Average experience rating / 5.0
CVG Airport deployment

"This gamified approach delivers high-quality data, faster response times, and improved completion rates compared to traditional surveys."

Brian Cobb Chief Innovation Officer, CVG International Airport
Read the full CVG case study CVG Airport has maintained an active Infotap deployment for four consecutive years.
How It Works

How Infotap Turns Guest Connections Into Business Intelligence.

Capture Guest Sentiment at the Highest-Attention Moment.

Infotap surveys deploy through your existing Wi-Fi captive portal, presented to guests immediately after authentication, when attention is highest and the experience is fresh. No app. No email delay. No intercept survey staff. Completion rates that average 76% produce statistically reliable data from your actual guests.

Act on Intelligence While It Still Matters.

Every survey response streams to your dashboard the moment it is submitted. Operations teams see live guest satisfaction scores by location, time of day, and survey topic, while there is still time to address issues, redirect staff, or capitalize on emerging opportunities during the event or visit.

Executive Intelligence. No Analyst Required.

Infotap's AI engine automatically synthesizes all survey responses into publication-ready executive reports: trend analysis, satisfaction scores, NPS tracking, and prioritized recommendations, delivered to leadership on a daily, weekly, or on-demand basis. CVG's leadership team receives a complete analytical report without a single analyst processing the data.

The Intelligence Loop

From Guest Connection to Board-Level Decision: in Hours.

Infotap is not a one-shot survey tool. It is a continuous, self-improving feedback cycle: each survey informs the next decision, each decision improves the next experience.

1

Connect

Guest connects to venue Wi-Fi and authenticates through the existing captive portal.

2

Capture

Infotap presents a 28-second survey as the post-authentication destination. Guest completes it voluntarily.

3

Analyze

AI engine synthesizes responses in real time. Dashboard updates instantly. Executive report queued for automated delivery.

4

Act

Operations team receives live alerts. Leadership receives AI-generated report. Decisions made with evidence: concession strategy, staffing, capital investment, service recovery.

5

Improve

Guest experience improves. Satisfaction scores rise. Revenue follows. The next survey cycle captures the impact, and the loop continues.

  1. 1

    Connect

    Guest connects to venue Wi-Fi and authenticates through the existing captive portal.

  2. 2

    Capture

    Infotap presents a 28-second survey as the post-authentication destination. Guest completes it voluntarily. Already connected, no friction.

  3. 3

    Analyze

    AI engine synthesizes responses in real time. Dashboard updates instantly. Executive report queued for automated delivery.

  4. 4

    Act

    Operations team receives live alerts. Leadership receives AI-generated report. Decisions made with evidence: concession strategy, staffing, capital investment, service recovery.

  5. 5

    Improve

    Guest experience improves. Satisfaction scores rise. Revenue follows. The next survey cycle captures the impact, and the loop continues.

The Transformation

What Changes When You Know What Your Guests Think.

Six months after deploying Infotap, here is what is different.

Today · Without Guest Intelligence

Operating in the dark.

  • F&B and retail decisions made on assumption and historical data, not current guest preference.
  • Service failures discovered through negative reviews posted after the guest has left.
  • Capital investment decisions made without evidence of what guests actually want.
  • Leadership receives quarterly satisfaction reports that are too old to act on.
Six Months In · With Infotap

Operating with evidence.

  • F&B and retail strategy informed by real-time data on what your current guests want, right now.
  • Service failures identified and resolved while the guest is still on property.
  • Capital investment justified with statistically reliable guest preference data before a dollar is spent.
  • Leadership receives AI-generated intelligence reports daily, actionable before the next shift starts.
AI Executive Reporting

What Leadership Actually Receives.

Infotap's AI engine doesn't produce a spreadsheet of raw survey responses. It produces a publication-ready executive intelligence report, the kind a CIO would share in a board meeting or a VP would include in a quarterly business review. Automatically. Without an analyst. Within hours of data collection.

Every report contains

  • Overall guest satisfaction score and NPS movement trend.
  • Satisfaction breakdown by location, time period, and guest segment.
  • Top service recovery opportunities, ranked by urgency and impact.
  • Revenue optimization insights: what guests want that you aren't currently offering.
  • Open-ended response synthesis: what guests are saying in their own words.
  • Comparison to prior period: are things getting better or worse, and where?

Delivery options

Daily Report Weekly Digest On-Demand Brief Power BI Integration
See full AI reporting capabilities
Frequently Asked Questions

Questions From Senior Venue Leaders

Building an internal business case? Talk to us — we can provide ROI projections based on your venue type and estimated Wi-Fi session volume.

What is a guest experience platform?

A guest experience platform is software that collects, analyzes, and surfaces real-time feedback from venue guests, enabling operators to make data-driven decisions about service, operations, and revenue strategy. Unlike post-visit survey tools, modern guest experience platforms like Infotap capture feedback at the moment of the visit, through voluntary post-authentication Wi-Fi surveys, QR touchpoints, and other in-venue channels, producing actionable intelligence while there is still time to act on it.

What ROI can venues expect from a guest experience platform?

CVG International Airport achieved a +136% increase in F&B concession sales and a +2.3x revenue lift in Concourse B after deploying Infotap and acting on the guest preference data it surfaced. The revenue outcomes resulted from changes to concession strategy informed directly by survey responses identifying the brands and food types passengers most wanted. These are documented outcomes from a four-year enterprise deployment, not projected estimates.

How is a guest experience platform different from a post-event survey tool?

Post-event survey tools collect feedback after the guest has left, typically by email, days after the visit. By that time, the guest's emotional connection to the experience has faded, response rates are below 10%, and it is too late to act on any issues identified. Guest experience platforms like Infotap capture feedback in real time, during the visit, with voluntary completion rates averaging 76%. The data arrives while there is still time to resolve service failures, adjust operations, and capitalize on revenue opportunities.

How long does it take to see results from a guest experience platform?

Most Infotap venues begin receiving real-time guest intelligence from the first day of deployment. Operational insights are visible in the live dashboard immediately: service issues, satisfaction trends, and staff performance signals. Strategic outcomes like revenue lift from concession strategy changes vary by venue and the speed at which leadership acts on the data. CVG Airport's +136% F&B sales increase was documented over a 90-day study period following strategic changes informed by Infotap data.

Does a guest experience platform require new technology infrastructure?

No. Infotap deploys through the venue's existing Wi-Fi captive portal via a single post-authentication redirect URL: no new hardware, no firmware updates, and no app for guests to download. The guest authentication process is unchanged. Infotap receives the already-authenticated, already-connected guest as a forward from the captive portal and presents the survey. Most venues are fully deployed within one business day of signing. QR touchpoints can be added at any point as supplementary capture channels.

What does the AI executive reporting actually produce?

Infotap's AI engine automatically generates publication-ready executive reports from every survey cycle, without a data analyst. Reports include overall satisfaction scores and NPS movement, breakdown by location and time period, service recovery opportunities ranked by urgency, revenue optimization insights from open-ended responses, and comparison to prior periods. CVG's leadership team receives a complete analytical report within hours of each study period closing, ready to share with airport leadership and concession partners without any manual processing.

Can guest experience platform data integrate with existing BI and CRM systems?

Yes. Infotap provides a REST API, Webhooks, Power BI connector, and Excel export for integration with existing business intelligence systems, CRM platforms, and operational dashboards. Guest satisfaction data from Infotap can be combined with ticketing data, concession sales records, staffing data, and loyalty program information to create a unified view of the guest experience and its relationship to revenue performance. Integration documentation is available for all supported platforms.

Book a Demo

See What Your Guest Data Could Look Like.

Book a strategic demo. We'll show you what Infotap produces for a venue like yours, real data, real reports, real outcomes, before you commit to anything.

  • No credit card required
  • Strategic walkthrough
  • GDPR + CCPA compliant