Transit Hubs · Ground Transportation

Rider Intelligence for Transit Networks. In Real Time.

Transit riders are the most captive audience in public life. They wait on platforms, ride trains, and sit on buses. Infotap turns the post-authentication moment into a rider intelligence engine, presenting surveys to already-connected riders as a voluntary next step after login. Real-time feedback. No app. No intercept survey. No clipboard.

Riders at a multi-modal transit hub reading a route map between subway and bus signage.
76%
Completion rate
across Infotap deployments
28s
median survey completion

Built for every ground transit network

Subway & Metro Urban rail, MTA, CTA, BART, WMATA
Bus Networks Transit authorities, BRT, regional bus
Commuter Rail Amtrak, regional rail, Metra, LIRR

Works with any captive portal Wi-Fi network, no new infrastructure required.

The Rider Data Problem

Transit Agencies Are Flying Blind on Rider Experience

The Old Way

Slow, expensive, and statistically thin.

Intercept surveys require trained staff and clipboards. Online panels produce unrepresentative samples. Post-ride email surveys go ignored. Focus groups are expensive and slow. By the time data arrives, service decisions have already been made, without rider input.

With Infotap

Statistically reliable rider data, during the journey.

Riders connect to station or on-board Wi-Fi, authenticate as normal, and are forwarded to a short Infotap survey as their post-login destination: already connected, already online, with no condition attached to access. 28 seconds. No app. No account. No staff required. Responses stream into your dashboard in real time, statistically reliable data from your actual riders, during their actual journey.

<1%
of transit riders complete a traditional intercept or online survey
80%+
of transit riders connect to available Wi-Fi within minutes of boarding

Industry research on public transit rider behavior and survey participation rates.

How It Works

From Wi-Fi Login to Rider Insight in Three Steps

Step 01

Rider Connects to Station or On-Board Wi-Fi

The rider's authentication is handled entirely by the transit agency's existing captive portal, unchanged. After authentication and Wi-Fi access is granted, the portal forwards the connected rider to Infotap as the post-login destination. The rider is already online when the survey appears. Works with subway station Wi-Fi, on-board train Wi-Fi, and bus network hotspots.

Step 02

Survey Completed in 28 Seconds

Riders answer 3–5 gamified questions on their phone. The format is fast and familiar, it feels like a quick poll, not a form. No account, no email address, no friction. Median completion time: 28 seconds.

Step 03

Real-Time Insight to Your Operations Team

Every response streams to your Infotap dashboard instantly. Monitor rider satisfaction by line, station, and time of day. AI generates executive reports automatically, daily, weekly, or on demand.

Platform Proof · Captive Audience Deployments

Proven at Scale in Captive Audience Environments

Infotap was built for captive audiences, people who are waiting, connected to Wi-Fi, and have a moment to share their experience. CVG International Airport, one of our anchor deployments, demonstrates what the platform delivers at scale in a high-volume, high-throughput environment directly comparable to a major transit hub.

22,000
Completed surveys collected per month at CVG Airport
76%
Completion rate among respondents who start the survey
28s
Median time to complete, less than the average platform wait

"In real-time, we're gaining valuable insights into traveler profiles and their experiences as they navigate our airport and explore the amenities we offer. This empowers us to make data-driven decisions and shape a future of personalized services for our travelers."

Brian Cobb · Chief Innovation Officer, CVG International Airport
The Rider Journey

Capture Riders at Every Stage of Their Journey

  1. Stage 01

    Station Arrival

    Rider enters the station or boarding area. Infotap captures: station cleanliness, signage clarity, accessibility, staff visibility, platform crowding perception.

  2. Primary Infotap moment Stage 02

    Wi-Fi Connect

    Rider connects to station or on-board Wi-Fi. Infotap survey served instantly, 3–5 questions on first impressions, service quality, and journey purpose. The highest-volume capture window.

  3. Stage 03

    In-Transit

    QR touchpoints on trains, buses, and at key stations for mid-journey or route-specific feedback. Targeted questions: on-board experience, seat availability, noise, temperature, safety perception.

  4. Stage 04

    Destination / Exit

    Riders who reconnect to Wi-Fi at their destination station can receive a brief post-journey pulse survey. Overall experience, likelihood to use transit again, NPS, and open-ended comments.

Use Cases

What Transit Agencies Use Infotap For

Rider Experience

  • Monitor real-time satisfaction by line, route, and station
  • Identify service failures before they surface on social media
  • Track on-time perception vs. actual performance
  • Benchmark experience scores across the full network

Operations & Safety

  • Measure platform crowding and safety perception by time of day
  • Identify cleanliness, lighting, and maintenance issues proactively
  • Segment feedback by peak vs. off-peak riders
  • Connect operational data to rider sentiment in a single dashboard

Equity & Accessibility

  • Capture feedback from riders across all income levels and zip codes, not just those who respond to email surveys
  • Measure accessibility satisfaction for riders with disabilities
  • Identify language and communication barriers across diverse ridership
  • Support Title VI and ADA compliance reporting with rider data

Service Planning

  • Validate proposed route changes with actual rider input before implementation
  • Measure awareness and sentiment around new service launches
  • Understand trip purpose breakdown, commuter vs. non-commuter
  • Build rider personas to inform long-range planning and capital investment
AI-Powered

Instant Rider Intelligence Reports. No Analyst Required.

Infotap's AI engine automatically synthesizes rider survey responses into readable executive reports, delivered to agency leadership on demand or on a scheduled cadence. No data team needed. No waiting weeks for quarterly reports. Your riders are telling you something right now.

  • Satisfaction scores by line, route, and station, updated in real time
  • Trend analysis across peak and off-peak service periods
  • Open-ended response analysis, what riders are saying, verbatim
  • Equity breakdowns, compare experience across rider demographics and service zones
  • Real-Time API
  • Power BI Connector
  • Webhooks
  • Excel Export
Learn more about AI Survey Analysis
Frequently Asked Questions

Questions Transit Agencies Ask Before Deploying

Questions about your specific network setup or Wi-Fi infrastructure? Talk to a transit specialist, most replies within an hour.

How does Infotap work on a transit network?

Infotap integrates with the transit agency's existing Wi-Fi infrastructure across stations, platforms, and on-board vehicles. When a rider connects to the guest Wi-Fi network and authenticates, after the captive portal grants Wi-Fi access through its normal process, it forwards the connected rider to a short, branded Infotap survey as the post-login destination. The rider is already online when the survey appears: participation is entirely voluntary and no condition is attached to Wi-Fi connectivity. The rider answers 3–5 questions in approximately 28 seconds. Every response streams to the agency's Infotap dashboard in real time, with no staff involvement and no app required from the rider.

What completion rates can transit agencies expect?

Across Infotap's captive audience deployments, the platform consistently achieves a 76% completion rate among riders who start the survey, and approximately 40% of all Wi-Fi-connected riders complete a full survey. This significantly exceeds traditional transit survey methods, intercept surveys typically achieve less than 1% participation across a network's full ridership, while online panels produce unrepresentative samples skewed toward frequent internet users.

Can Infotap capture feedback at both stations and on-board vehicles?

Yes. Infotap supports multiple deployment points across a transit network. Station Wi-Fi captures feedback at the platform level: ideal for cleanliness, safety, accessibility, and wait experience. On-board Wi-Fi on trains and buses captures in-transit feedback: ideal for ride quality, crowding, temperature, and on-time perception. QR code touchpoints at key locations supplement Wi-Fi capture for riders who prefer not to connect. All channels feed the same unified dashboard.

How does Infotap support equity and Title VI compliance?

Traditional transit surveys systematically under-represent low-income riders and non-English speakers. Infotap captures feedback immediately after Wi-Fi authentication, reaching riders at the moment of connection — no app, no email address, no follow-up required. Because the survey is presented post-authentication to an already-connected rider, there is no barrier and no coercion. Survey questions can be served in multiple languages, and response data can be segmented by station, route, and time of day to support Title VI equity analyses and ADA accessibility reporting.

What Wi-Fi infrastructure does Infotap require?

Infotap requires only a captive portal redirect URL: the same mechanism that shows a terms-of-service or login page as part of the Wi-Fi authentication flow, configured to forward the authenticated rider to Infotap as the post-login destination. This is standard on virtually all managed transit Wi-Fi systems. Infotap is compatible with Cisco Meraki, Aruba / HPE, Ruckus, Ubiquiti, and Cambium networks, as well as most third-party transit Wi-Fi providers. No new hardware is required, and most agencies are fully deployed within one business day of signing.

Can Infotap help with service planning decisions?

Yes. Transit agencies use Infotap to gather statistically reliable rider input before, during, and after service changes. Surveys can be targeted to specific routes, stations, or time windows to measure rider sentiment about proposed changes, new service launches, or capital improvements. Because Infotap reaches actual riders rather than online panels or email lists, the data is far more representative of the true ridership base, making it directly applicable to planning and funding decisions.

How is the data delivered to transit agency leadership?

Infotap provides a live dashboard with real-time response data, automated AI-generated executive reports on a daily, weekly, or on-demand schedule, and full data export via API, Webhooks, Power BI connector, and Excel. Reports include satisfaction scores by line and station, trend analysis across service periods, open-ended response summaries, and prioritized operational recommendations, ready for leadership review without requiring a data analyst to process the raw data.

Book a Demo

Ready to Start Listening to Your Riders?

Book a demo tailored to your network, we'll show you how Infotap deploys on your existing Wi-Fi infrastructure and what your first week of rider data could look like.

  • No credit card required
  • Full platform walkthrough
  • GDPR + CCPA compliant