Fan Intelligence for Stadiums, Arenas and Live Events.In Real Time.
Infotap turns the moment fans connect to venue Wi-Fi into a real-time intelligence opportunity. No app. No friction. 40,000 people in your venue, and you can hear every one of them.
The Biggest Captive Audience in Entertainment. Almost Entirely Unheard.
The Reality
Tens of thousands of engaged fans. Almost no reliable data.
A sold-out stadium has tens of thousands of captive, engaged fans, and almost no reliable data about them. Post-event email surveys return single-digit responses. Exit surveys reach a tiny fraction. Social listening is noisy and unstructured. Meanwhile, the majority of fans connect to venue Wi-Fi within minutes of arriving.
The Infotap Opportunity
Capture the most engaged 28 seconds of the entire event.
After authenticating on venue Wi-Fi, fans are forwarded to a 28-second Infotap survey as their post-login destination, already connected and already online. No app. No QR code hunt. No post-event email delay. Fans answer 3–5 questions voluntarily, as already-connected guests, on their way to their seat, while the experience is fresh, their attention is high, and they're still in your venue.
The fan joins your guest network and authenticates through the venue's existing captive portal. No change to the authentication process. After access is granted, the portal forwards the connected fan to Infotap as the post-login destination. The fan is already online when the survey appears, no new hardware required.
Step 02
Survey Completed in Under 30 Seconds
Fans answer 3–5 gamified questions on their phone. The format is fast, interactive, and familiar: it feels like a poll, not a survey. Median completion: 28 seconds.
Step 03
Insight in Your Dashboard, Instantly
Every response streams to your Infotap dashboard the moment it's submitted. Watch fan sentiment build in real time as gates open. AI generates an executive report automatically when the event closes.
Live Deployment · Major League Baseball
Now Live at a Major League Baseball Venue.
Infotap is currently deployed at a Major League Baseball ballpark, capturing fan sentiment from every authenticated Wi-Fi session across the full game-day experience: from gates open through the final out. The deployment covers Wi-Fi gateway surveys and QR touchpoints at concessions, restrooms, and premium areas, with AI executive reports delivered to venue leadership after every home game.
Fan sentiment captured from every authenticated Wi-Fi session across the full season, voluntarily, post-connection.
Real-Time Dashboard
Venue leadership sees live fan scores as gates open, not the following week.
AI After Every Game
Automated executive report generated and delivered within hours of the final out.
Use Cases
What Venue Operators Use Infotap For
Fan Experience
Measure real-time fan satisfaction by section, gate, and concession area
Identify service failures before they escalate to social media
Track Net Promoter Score across the full event calendar
Benchmark experience improvement year over year
Revenue & Concessions
Surface the food, beverage, and merchandise fans actually want
Identify which concession areas are under-monetized by section
A/B test in-survey offers and track redemption rates
Inform premium seating, club, and sponsorship pricing with fan data
Operations
Monitor wait time perception at entry gates and concession lines
Identify parking, transport, and wayfinding friction points
Segment operational feedback by ticket tier: GA, club, suite
Act on real-time alerts before issues compound during an event
Audience Research
Build detailed fan personas from your actual attendee base
Measure sponsor brand awareness and recall at scale
Understand the casual fan vs. the season ticket holder, in the same survey
Generate statistically reliable data for partnership and media sales decks
Event-Day Timeline
Capture Fans at Every Moment of the Event Day
Stage 01
Arrival
Fans arrive at the venue. First impressions: parking, transit, entry experience, staff.
Infotap momentStage 02
Gates Open
Fan connects to Wi-Fi. Infotap survey served instantly: 3–5 questions on first impressions, expectations, and pre-event sentiment. 28-second completion. The highest-volume capture window.
Infotap momentStage 03
During the Event
Infotap-powered QR touchpoints at concessions, restrooms, and premium areas capture in-event feedback without a Wi-Fi reconnect. Targeted questions: food quality, wait times, in-seat experience.
Infotap momentStage 04
Post-Event Email
A brief post-event pulse survey is delivered by email after the event: same Infotap engine, different channel. Captures overall experience, likelihood to return, and NPS while the event is still fresh.
Stage 05
AI Report
Executive summary auto-generated within hours of the event. Full fan satisfaction breakdown, NPS movement, top issues, and strategic recommendations: ready for Monday morning's debrief.
AI-Powered
Every Game Ends With an Executive Report.
Infotap's AI engine automatically synthesizes fan survey responses into a publication-ready executive report after every event, without requiring a data analyst. Venue leadership gets answers before the parking lot empties.
Fan satisfaction scores by section, gate, and concession area
NPS tracking and movement across the full event calendar
Open-ended response analysis: what fans are saying, in their own words
Sponsor awareness and brand recall measurement built in
Still have questions about your venue's Wi-Fi setup or event volume? Talk to a venue specialist. Most replies within an hour.
How does Infotap work at a stadium or arena?
Infotap integrates with the venue's existing Wi-Fi infrastructure. When a fan connects to the guest network and authenticates, after the captive portal grants Wi-Fi access it forwards the connected fan to a short, branded Infotap survey as the post-login destination. The fan is already online when the survey appears. They answer 3–5 questions in approximately 28 seconds, voluntarily, with no condition attached to connectivity. Every response streams to the venue's Infotap dashboard in real time: no manual collection, no delays, and no app required from the fan.
What completion rates do venues see with Wi-Fi surveys?
Infotap deployments consistently achieve a 76% voluntary completion rate among fans who start the survey, and approximately 40% of all Wi-Fi-connected attendees complete a full survey. This is driven by three factors: the survey is presented at peak attention (immediately after Wi-Fi authentication, while the experience is fresh), the format is gamified and takes under 30 seconds, and questions are rotated so no fan sees the same survey twice. Traditional post-event email surveys average 2–5% across the sports industry.
Can Infotap capture fan feedback during the event, not just at arrival?
Yes. Infotap captures fan feedback at multiple points across the event experience. The primary capture window is immediately after Wi-Fi authentication when fans arrive, producing the highest volume of voluntary responses from already-connected fans. QR code touchpoints placed at concession stands, restrooms, club areas, and premium sections capture in-event feedback without requiring Wi-Fi reconnection. After the event, Infotap can deliver a brief post-event pulse survey by email: the same survey engine, simply sent through a different channel.
Does Infotap work for concerts and festivals, not just sports?
Yes. Infotap is designed for any large captive audience venue, not just sports. The platform currently serves MLB ballparks and airports, and is well-suited to concert amphitheaters, multi-day festivals, esports arenas, and convention venues. Any venue with a guest Wi-Fi network and a captive portal can deploy Infotap. The survey content, branding, and question sets are fully customizable for each event type and organizer.
What Wi-Fi systems does Infotap support at venues?
Infotap is gateway-agnostic and integrates with the five most common enterprise Wi-Fi platforms used in large venues: Cisco Meraki, Aruba / HPE, Ruckus, Ubiquiti, and Cambium. If the venue's captive portal supports a redirect URL (which virtually all modern systems do), Infotap works with it. Most venues are fully deployed within one business day of signing, with no new hardware required.
What does the AI executive report include after an event?
Infotap's AI engine automatically generates a publication-ready executive report after every event, without requiring a data analyst. The report includes overall fan satisfaction scores, NPS tracking and movement, section-by-section and concession-area breakdowns, open-ended response analysis, sponsor brand awareness and recall data, and prioritized strategic recommendations. The report is typically available within hours of the event closing, ready for leadership review before the next morning.
Can Infotap data integrate with our existing CRM or analytics tools?
Yes. Infotap provides a real-time API, Webhooks, Power BI connector, and Excel export to ensure fan data flows into existing venue management systems, CRM platforms, and analytics dashboards. This means Infotap fan sentiment data can be combined with ticketing data, concession sales records, and loyalty program information to create a unified view of the fan experience across the full season.
Book a Demo
Ready to Hear Your Crowd?
Book a demo tailored to your venue. We'll show you exactly how Infotap deploys on your Wi-Fi infrastructure and what your first event's data could look like.