On this page
Playful, engaging, and highly adaptive question formats that collect quality data, fast. SmartForms are Infotap's answer to the oldest problem in market research: surveys that people simply do not want to finish.
smart-form (noun): Infotap's mobile-optimized question interfaces that look and feel like games, built for one-tap answers and designed to be completed in seconds, not minutes.
Why SmartForms exist
Traditional feedback surveys take minutes of typing, scrolling, and radio-button hunting, and their completion numbers show it. Post-visit email surveys typically return two to five percent. SmartForms attack the problem at the level of the individual question: every format is built for a phone held in one hand, every answer is a single tap, and every screen looks different enough from the last that finishing feels like play rather than paperwork.
The result across Infotap deployments is a 76% completion rate among guests who begin a survey, with a 28-second median completion time, roughly a 20x improvement over the email baseline.
The format family
SmartForms include quadrant questions for quick four-option decisions, waffle grids for multi-select preferences, expressive rating scales for satisfaction measurement, the orbit selector that arranges options within a thumb's natural arc, and open-text questions with AI sentiment analysis for the guests who have something specific to say. Venue operators mix formats within a single three-to-five question survey, keeping each screen fresh and each answer effortless.
Where SmartForms run
SmartForms are the question layer across every Infotap delivery channel: post-authentication Wi-Fi surveys, QR code surveys placed throughout a venue, and surveys distributed through email and text links. Wherever the guest encounters the survey, the experience is the same fast, gamified interaction, and every response feeds the same live dashboard and AI reporting engine.
Deployment requires no new hardware and no app. For Wi-Fi delivery, a single post-login redirect on the venue's existing gateway puts SmartForms in front of every connecting guest, typically live within one business day.
