MLS is Back: How Teams Can Leverage Infotap This Season
The MLS season brings fans back into stadiums, and as teams work to deliver exceptional game-day experiences, the ability to collect and act on real-time fan feedback has become a competitive differentiator. From ticketing to concessions, every touchpoint impacts fan satisfaction and long-term loyalty. Infotap enables MLS teams to collect real-time fan feedback directly in the stadium without disrupting the game-day experience.
Enhance the Game-Day Experience with Instant Fan Feedback
The best way to understand fan sentiment is to ask them while they are still at the stadium. Infotap enables teams to set up QR-code surveys in high-traffic areas, at concession stands, and in premium seating sections. Fans can provide feedback on everything from wait times to restroom cleanliness, helping teams address issues in real time rather than waiting for complaints to appear on social media after the final whistle.
Improve Concessions and Merchandise Revenue
Long concession lines and stock shortages frustrate fans and impact revenue. By deploying Infotap surveys at food stands and retail locations, MLS teams can gauge satisfaction levels, understand purchasing trends, and adjust staffing or inventory accordingly. If fans consistently rate a specific menu item highly, teams can prioritize it. If wait times are generating negative feedback, staffing adjustments can be made during the game rather than after the season.
Optimize Stadium Operations in Real Time
Stadium operations involve dozens of moving parts simultaneously. Infotap's real-time dashboard gives operations teams a live view of fan satisfaction across every section and service area. When a pattern of negative feedback emerges from a specific location, staff can be redirected immediately. This level of operational responsiveness transforms the fan experience from reactive damage control to proactive excellence.
Build Season-Long Fan Intelligence
Individual game data is valuable. Season-long data is transformative. By running consistent survey sets across every home game, MLS teams build a complete picture of how fan satisfaction evolves throughout the season. Which games generate the highest satisfaction? Which operational challenges repeat? Where do the biggest opportunities for improvement lie? This longitudinal intelligence informs pre-season planning, capital investment decisions, and partnership negotiations with concession vendors.
Connecting Fan Data to Sponsorship Value
Fan intelligence data also strengthens sponsorship conversations. When a team can demonstrate to a potential sponsor that 68% of their fans fall into a specific demographic profile, or that fan satisfaction scores in the premium seating sections are consistently above 4.5 out of 5, that data has tangible commercial value. Infotap turns fan feedback into a sponsorship asset as well as an operational tool.
