5 Creative Ways to Use Infotap You Haven't Thought Of
Infotap is known for delivering real-time, engaging feedback at airports, stadiums, and hotels. But its versatility extends further than most operators realize. Here are five applications that go beyond the standard use case and deliver unexpected value.
1. Pre-Event Attendee Intelligence
Most venues survey guests during or after an event. Forward-thinking operators are using Infotap to survey registered attendees before the event opens. A simple three-question survey delivered via a QR code in the confirmation email captures attendee intent, dietary preferences, and session priorities before a single guest walks through the door. This intelligence allows concession teams to adjust inventory and operations teams to staff appropriately before gates open.
2. Staff Experience Pulse Surveys
Guest experience is a direct reflection of staff experience. Venues using Infotap for guest surveys can run identical short-form surveys for front-line staff, capturing real-time feedback on operational issues, staffing needs, and service challenges. When staff survey data and guest survey data are viewed together, the relationship between employee satisfaction and guest satisfaction becomes visible and measurable.
3. Sponsor and Partner ROI Measurement
Sponsors want proof that their presence is noticed and valued. Infotap surveys can include sponsor-specific questions, such as awareness of a presented-by partner, recall of a scoreboard advertisement, or interest in a sponsor's product, providing quantifiable ROI data that strengthens renewal conversations. This turns the survey program into a revenue-supporting tool beyond its operational intelligence function.
4. Capital Investment Validation
Before committing to a major capital investment, such as a new food concept, a renovated seating section, or a technology upgrade, venues can use Infotap surveys to test appetite and gather preference data from the actual guests who will be affected. Survey-backed investment decisions reduce risk and build internal confidence by grounding proposals in first-party guest preference data rather than market research alone.
5. Longitudinal Satisfaction Benchmarking
Running the same core question set across multiple survey periods creates a longitudinal benchmark that shows how guest satisfaction moves in response to operational changes. A concession improvement implemented in March shows up in the April survey data. A staffing challenge in August appears in the guest satisfaction scores for that period. This benchmarking capability transforms Infotap from a feedback tool into a continuous performance measurement system.
