CVG Completes Successful Passenger Intercept Surveys Using Infotap

Hebron, KY (June 19, 2024) -- Infotap, a gamified survey platform, partnered with the Cincinnati/Northern Kentucky International Airport (CVG) to complete passenger intercept surveys. The airport was looking to deploy an innovative approach to understand and meet passenger preferences in the commercial and retail environment. Infotap responded by implementing an interactive experience via gamified surveys for the airport to capture valuable customer feedback. During the recent proof of concept which lasted six months, CVG collected over 88,000 completed surveys.

How it works: When passengers connect to the airport's free Wi-Fi, Infotap presents a short gamified survey to gather real-time insights. This feedback is then used to inform decision-making processes at CVG.

"Using Infotap's engaging survey tool, we've transformed consumer insights into an interactive experience for our customers. This gamified approach delivers high-quality data, faster response times, and improved completion rates compared to traditional surveys. In real-time, we're gaining valuable insights into traveler profiles and their experiences as they navigate our airport and explore the amenities we offer. This empowers us to make data-driven decisions and shape a future of personalized services for our travelers."

-- Brian Cobb, Chief Innovation Officer, CVG International Airport

"Our mission at Infotap is not only to improve customer experience but to elevate it to new heights by efficiently gathering consumer data. CVG has given us a platform to prove that gamified surveys improve data quality and completion rates. We look forward to our continued partnership in collecting passenger satisfaction data with them into the future."

-- Joseph Wendt, President, Wendal Inc.

Customer feedback is critical to any industry. In aviation, every passenger travels differently and has diverse needs and preferences. Having data at your fingertips helps build programs that cater to various personas. Implementing services that passengers want elevates customer satisfaction and ultimately drives more revenue.

Key Facts

• The partnership first began in 2017.
• CVG has launched a total of 35 Infotap surveys over that time.
• Of those 35 surveys, there have been a total of 1,280,313 surveys completed.

About Infotap

Infotap is a user-friendly, gamified survey platform designed for quick and engaging consumer data collection. Our surveys boast higher completion rates compared to other platforms, thanks to interactive panels that let users select graphics and drag-and-drop answers on their web-enabled devices. To learn more, visit Infotap.com.

About CVG

The Cincinnati/Northern Kentucky International Airport (CVG) welcomed more than 8.7 million passengers in 2023, representing a 15% increase over 2022. CVG offers the lowest airfares in the region and 50+ nonstop destinations. CVG is the 7th largest cargo airport in North America with an annual economic impact of $9.3 billion on the local economy. Learn more at CVGairport.com.